Nucletron taps Carton Donofrio Partners as agency of record

Medical device company Nucletron has named marketing communications firm Carton Donofrio Partners as its AOR.

Carton Donofrio Partners will aide in spreading awareness of brachytherapy, a type of radiotherapy that allows for high doses of radiation to be targeted directly at a tumor, across cancer treatment centers nationwide.

The agency will focus campaigns on patients and oncologists by demonstrating the advantages and success rates of brachytherapy. Carton Donofrio Partners has worked with the federal Centers for Disease Control, John Hopkins Medicine, the Kaiser Family Foundation, LifeBridge Health and Christiana Health Systems.

“Carton Donofrio Partners' expertise in the health care area is exceptional and made them an ideal partner. They're committed to understanding our business and they have keen insight into our target audience,” said Bill Dowd, Nucletron's VP of North America, in a statement.