NTL to Use 24/7 Real Media's AdStream for Ad Serving

Share this article:
British cable firm NTL signed a two-year contract to use Real Media Europe's technology and services, it was announced yesterday.


The deal calls for the use of Open AdStream, Real Media Europe parent 24/7 Real Media Inc.'s service for ad management, on NTL's high-speed Digital TV platform. Digital TV has 1 million subscribers in Britain.


AdStream will let NTL serve and manage multiple types of advertising inventory across digital cable properties like interactive TV, the electronic program guide, e-mail and interactive games.


As a result, interactive ads will be delivered to subscribers through NTL's two-way broadband network. In essence, AdStream unifies the ad sales and delivery processes across various interactive channels.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.