NSTAR Picks Ascential Software

Massachusetts' largest investor-owned electric and gas utility is using Ascential Software Corp.'s enterprise data integration solutions for a data warehouse project involving customer and geographic data quality, the Westboro, MA, enterprise data integration provider said yesterday.


Ascential said the IT initiatives have helped NSTAR, Boston, improve customer satisfaction by generating rapid service outage analyses that let NSTAR provide timely information to customers.


NSTAR is an energy delivery company engaged mainly in the transmission and distribution of energy. It serves 1.4 million customers in Massachusetts, including about 1.1 million electricity customers in 81 communities and 300,000 gas customers in 51 communities.


Ascential QualityStage is the foundation of NSTAR's data quality management infrastructure. Customer location information is transformed into reference data for dispatchers to analyze when addressing service outages. Dispatchers use this transformed data to view customer calls on a graphical overlay of NSTAR's distribution network. They can give customers more information regarding where a problem is occurring and how long it will take to restore power in affected areas.


NSTAR uses Ascential DataStage to transform data and build its enterprise data warehouse to support the company's information needs. These include standardizing customer address information and generating data metrics for executive analysis.


Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.

Stepping Up to Big Ticket Sales

Stepping Up to Big Ticket Sales

To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.