NSI rebrands as Ansira post-Razor acquisition

Share this article:

NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop Razor in January, will position itself as an integrated customer engagement agency.

Andy Arnold, EVP of client partnership at the agency, said the rebranding process began in late January when NSI began to merge its capabilities with Razor. The firm will discontinue its use of both the NSI and Razor brand names.

“We have been around since 1919. We've established a reputation,” he said. “Razor has a reputation as well. As a combined company, we wanted a name to reflect the legacy of both.”

The firm is promoting the new brand, which includes letters from the names of both combined agencies, to clients and prospects through direct mail, email, print ads and PR. The company also created a new logo, featuring the Ansira brand in blue with a green arc through it.

The agency's client roster includes The Coca-Cola Co., Ford Motor Co. and Domino's Pizza. The company has more than 475 employees and annual revenue of more than $70 million, it said in a statement.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.