NSI Marketing buys Razor for data capabilities

Share this article:

NSI Marketing Services, a St. Louis-based MSP, said January 25 that it has acquired integrated shop Razor.

Mark Mantovani, NSI's president and CEO, will lead the combined firm, according to a statement from NSI. Tom Cole, former president of Razor, will become EVP and chief development officer at NSI, and Michael Harrison, former EVP and chief strategy officer at Razor, will retain his title at the combined firm.

The deal will combine NSI's diversified channel marketing capabilities with Razor's customer analytics work, according to a statement from the two firms.

Mantovani said in a statement that Razor was skilled at “helping global brands use marketing data to develop strategic insights and drive business with customers.” He added that the combined services of the firm will “help clients drive overall profitability and ROI for their marketing programs.”

At the deal's close, NSI will have more than 475 employees and annual revenues of more than $70 million, according to a statement from the two firms. The acquisition will add clients including Rent-A-Center, Domino's Pizza, Wendy's and Purina to NSI's client list.

NSI representatives could not be immediately reached for comment. Financial terms of the deal were not disclosed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.