Marketers may just get the holiday gift they want most: increased sales.
The National Retail Federation honors a select group of Congressional members who have supported the controversial Marketplace Fairness Act.
Can't an executive catch a break? Not at Best Buy or T-Mobile, that's for sure.
America might just dig itself out of that recession after all. Maybe. According to the National Retail Federation (NRF), January retail industry sales increased 4% year-over-year, a bittersweet improvement that has divided economic analysts.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.