NRF Predicts Economy Will Avoid Recession

Share this article:
NEW YORK -- The National Retail Federation yesterday maintained confidence that the U.S. economy would enjoy moderate growth and avoid entering a recession this year.


NRF Chief Economist Rosalind Wells said that relatively low inflationary pressures, loosening labor markets and the Federal Reserve's new focus on forestalling recession would allow the economy to regain a moderate footing.


"Our forecast is that we will experience a slowdown that, with the Fed's help, will not end in a hard landing," Wells said in the NRF's Winter 2001 Retail Sales Outlook newsletter.


The Federal Reserve earlier this year lowered interest rates, dropping the federal fund rate from 6.5 percent to 6 percent.


The NRF believes the drop should help soften the blow to the real estate market and in turn ease the pain on retailers selling home-related merchandise.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.