NPD Service Tracks Sell-Through at Distributor Level

Share this article:
NPD INTELECT, Port Washington, NY, a marketing information provider, yesterday said it was going to begin to track distributor-level product movement for the technology industry via its new NPD INTELECT Distributor Report service. According to NPD INTELECT, by tracking sell-through at the distributor level it can provide situation analyses and offer perspective in areas including, the business-to-business market that flows through the value added reseller (VAR) channel.


This monthly service will sample the largest distribution channel players, including Ingram Micro, Tech Data, Merisel, Pinacor, Custom Edge and Hall-Mark. Its distributor projection methodology leverages this sample to represent a universe of organizations doing $250 million or more in sales annually. NPD INTELECT said this universe represents better than 90 percent of the $60 plus billion in annual sales that circulate through technology distributors.


The benefit provided to technology product manufacturers and distributors by the new system, according to NPD INTELECT, is that it will enable them to better pinpoint opportunities and prepare or refine product strategies. Market, brand, feature, and item/model-level sales in units and dollars and distributors' average prices are available for core technology categories. Additional categories will be named later.


The NPD INTELECT Distributor Report completes its suite of marketing information services that track sell-through data in the retail dealer and mail-order channels.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.