NPD Group Launches Online Database

Share this article:
The NPD Group, Port Washington, NY, said Friday it has been tracking American athletic footwear purchases via online technology for its new online consumer service. NPD has been tracking information from more than 20,000 consumers per week, including teen subsets, the company said. It plans to deliver this information much quicker than it has to its subscribers and plans to soon supplement its reports with data on consumer satisfaction and future purchase intent. The company also said it will integrate its retail point-of-sale database with its new online consumer database. The integration will allow for more detailed reporting and broader coverage of product movement and pricing at the category and brand level.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.