Novus Takes Over Comtrad File

Share this article:
Novus Marketing Inc., Tarrytown, NY, has been named list manager for Comtrad Industries' 175,000-name catalog buyers file.


Comtrad Industries, Midlothian, VA, is a multimedia direct marketing company of fitness and health, electronic, pet, auto and home-technology products that mails 900,000 of its Tech Update catalogs monthly. The company was founded to create products to be marketed on infomercials, but the high costs of DRTV caused it to become what Monica Smith, Novus executive vice president for list management, called an infomercial in print.


"The Comtrad Industries buyers bring a technically sophisticated catalog purchaser to the market,'' said Novus president Joanne Capria.


Buyers average $145 per order and 164,000 buy through direct mail. Novus, which specializes in the management of catalog and publishing files, took over the account from Names and Addresses, Chicago, which had maintained it since 1986.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.