Novus Gets Seventeen File

Share this article:
Seventeen0323


Novus Marketing, Tarrytown, NY, has taken over management of the Seventeen magazine account from the Kleid Co., New York, which is in Chapter 11 bankruptcy proceedings.


Seventeen, a K-III publication, has a universe of 1.8 million subscribers, most young women between the ages of 13 and 17.


"Seventeen is the teen-age market,'' said Monica Smith, Novus vice president of marketing. "You will see this file pop up more and more.''


The file will be enhanced to provide the names of the parents in the subscriber's household and certain demographic and psychographic information. Sweepstakes and fundraising for children's causes are selections available immediately. Regression modeling will be offered for $10 per thousand for those who wish to test the file.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.