Nova Inks Infomercial Deal With Hawthorne Direct

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Nova Pharmaceutical Inc., Lake Elsinore, CA, yesterday signed a direct marketing agreement with Hawthorne Direct Inc., Fairfield, IA, an infomercial ad agency.


Hawthorne will help Nova produce and air 30-minute direct response infomercials for NxTrim, Nova's flagship product.


NxTrim is a dietary supplement designed to help people lose weight.


A Web site that will reflect the features of the infomercial and include a secure online order page will support the infomercials for NxTrim, which is also distributed through 11,000 locations in the United States.

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