Nova Inks Infomercial Deal With Hawthorne Direct

Share this article:
Nova Pharmaceutical Inc., Lake Elsinore, CA, yesterday signed a direct marketing agreement with Hawthorne Direct Inc., Fairfield, IA, an infomercial ad agency.


Hawthorne will help Nova produce and air 30-minute direct response infomercials for NxTrim, Nova's flagship product.


NxTrim is a dietary supplement designed to help people lose weight.


A Web site that will reflect the features of the infomercial and include a secure online order page will support the infomercials for NxTrim, which is also distributed through 11,000 locations in the United States.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.