Note to Facebook: Don't call me fat

Ohhhh... Facebook. When will you get your online marketing right?

Staff writer Rachel Beckman blasts the social networking site in a column entitled "Facebook Ads Target You Where It Hurts" in the Washington Post today.

"Every time I logged in to my home page, Facebook's ads screamed at me with all the subtlety of a drill sergeant: 'MUFFIN TOP.' This particular ad had a picture of someone with said affliction," Beckman writes.  (A muffin top is what happens when a woman wears too-tight jeans and her flesh overhangs her waistband.)

Beckman, as any woman logging onto her Facebook page, obviously did not appreciate being told she was fat. The offending ad has since been removed, although it seems unlikely that Facebook has learned its lesson, Beckman reports.

After changing her status from single to married, Beckman says she started getting ads for fertility specialists.

"Thanks, Facebook, for calling me barren," she writes.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...