Northern Lights gets DRTV work for Toronto children's hospital

Share this article:
Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of the Toronto-based Hospital for Sick Children. This adds to the agency's stable of nonprofit clients in the US and Canada, which also includes Children International, US Humane Society, Prison Fellowship and Trout Unlimited.

"SickKids is really a phenomenal brand and a pre-eminent hospital," said Ian French, president of Northern Lights. Designing DRTV creative for the organization, he added, is "about positioning them as such and really staying with the strong emotional stories that highlight both its great technology, but also the importance of research, specifically [for] illnesses like cancer."

Northern Lights will provide DRTV strategy, media planning and buying, creative and production services for SickKids Foundation. It will also provide "counsel on integrating TV with online marketing," French said.

Noelle de la Mothe, director of acquisition, annual giving for the foundation, said in a statement that its goal is to “build a long-term relationship with an agency to ultimately help us grow our donor base and maximize our ROI." She indicated Northern Lights was selected for both its experience in the nonprofit sector and its full suite of services.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.