North Jersey Media Group Picks Sybase CRM Solution for Media

Share this article:
Sybase Inc., a customer relationship management vendor, said yesterday that North Jersey Media Group, Hackensack, NJ, has bought Industry Warehouse Studio for Media, an analytical CRM solution to strengthen relationships with business partners, advertisers and subscribers.


North Jersey Media, a publisher of 21 daily and weekly newspapers, will use the Sybase solution to build an enterprise data warehouse that will include CRM and business performance analytics such as demographic and lifestyle profiling, direct mail, telemarketing, cost-revenue analysis, customer care, retention, sales revenue analysis and clickstream analysis.


Sybase, Emeryville, CA, designed the media CRM solution for multimedia organizations as the industry continues to grow and evolve. For example, many newspapers are becoming critical components of larger organizations that include cable, entertainment, Internet, radio and specialty publications.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.