Norman Heads Mediaedge:cia Lead Generation

Share this article:
Rob Norman moved to New York to head WPP Group PLC-owned media services firm Mediaedge:cia's worldwide lead-generation efforts at Wunderman Media, The Digital Edge and Outrider.

He previously was chairman of Mediaedge:cia in Britain, a position now taken by Zenith Media deputy managing director Tom George. In his new assignment, Norman also is responsible for developing Mediaedge:cia's global capabilities in entertainment and sponsorship marketing.

"What we need to do is have a world view of customer acquisition for our clients," he said. "The central point of all this is that our clients acquire leads [from] all channels, [from] DRTV and search marketing to telemarketing and online. We at Mediaedge:cia see ourselves in the channel planning and implementation business."

Norman reports to Mediaedge:cia executive chairman Charles Courtier. He will have the chiefs of three firms as direct reports: Wunderman Media's Sheri Rothblatt, The Digital Edge's Alan Schanzer and Outrider's Chris Copeland. At press time, Norman had not been given an official title. But he already has begun work.

"What I'm trying to do with this group is to focus all of the activity from which we expect a direct consumer action," he said. "What I'm trying to get into the DNA of this business and the clients' perception is that we can deliver channel-neutral solutions across every lead-generating channel."

Each media services firm has name-brand clients. Wunderman Media's list includes Progressive Insurance, Brink's Security and Sylvan Learning Center. The Digital Edge has Best Western, Xerox Corp., Yum Brands and Campbell Soup Co. Outrider's roster covers AT&T Corp., Best Western and Sears, Roebuck and Co.

Little is known at this stage, but there are plans to have a collective identity for the three media services brands.

"We're considering a parent name for that group because obviously it'll be an easier name to communicate with our clients," Norman said. "We're not proposing to kill any of our business units or brands because they have considerable equity. We'll come up with a collective identity for them."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.