Nordstrom's Sales Dip in September

Share this article:
Nordstrom Inc. yesterday announced preliminary sales of $398.5 million for September, a 6 percent decrease from the $424 million it brought in during the same month last year.


The retailer blamed the sales drop on a waning retail environment worsened by the Sept. 11 attacks. However, the sales total didn't include the last three days of the month, in which the retailer had begun its first impromptu sale in nearly 40 years at www.nordstrom.com and its 126 retail stores.


Nordstrom, Seattle, yesterday concluded the 11-day sale, which marked down its women's, men's and children's fall racks 33 percent to 60 percent. Normally, the retailer sticks to its schedule of holding an anniversary sale in July and clearance sales in June and November.


The retailer had said that it planned to donate 1 percent of the revenue generated through the sale to the American Red Cross. Nordstrom placed a minimum of $1 million on the pledge.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.