Nordstrom to Enter Online Wedding Registry Market

Share this article:
Upscale retailer Nordstrom Inc. and its online arm will take a serious plunge into the $19 billion wedding gift and registry market through an alliance with The Wedding List, a multi-channel retailer. The deal, announced yesterday, leverages the relationships of The Wedding List and Nordstrom's online and offline properties to launch later this spring a gift registry area at Nordstrom.com.


"I think it's important for us because it helps us reach into a new market and extends our direct relationship with the consumer," said Shasha Richardson, spokeswoman for Seattle-based Nordstrom.com.


The co-branded registry targets couples looking to register and gift-giving consumers. It will offer more than 200 upscale brands, including Bernadaud, Saint-Louis and Ralph Lauren.


Consumers can access the registry area by clicking on a Wedding List tab at the Nordstrom.com home page.


Based in New York, The Wedding List stocks gift merchandise from top brands. The 2-year-old company sells through stores in New York, Boston and London and via its catalog, toll-free service and Web site.


As a corollary to this partnership, Nordstrom Inc. will invest $1.5 million in The Wedding List.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.