Nordstrom to Enter Online Wedding Registry Market

Share this article:
Upscale retailer Nordstrom Inc. and its online arm will take a serious plunge into the $19 billion wedding gift and registry market through an alliance with The Wedding List, a multi-channel retailer. The deal, announced yesterday, leverages the relationships of The Wedding List and Nordstrom's online and offline properties to launch later this spring a gift registry area at Nordstrom.com.


"I think it's important for us because it helps us reach into a new market and extends our direct relationship with the consumer," said Shasha Richardson, spokeswoman for Seattle-based Nordstrom.com.


The co-branded registry targets couples looking to register and gift-giving consumers. It will offer more than 200 upscale brands, including Bernadaud, Saint-Louis and Ralph Lauren.


Consumers can access the registry area by clicking on a Wedding List tab at the Nordstrom.com home page.


Based in New York, The Wedding List stocks gift merchandise from top brands. The 2-year-old company sells through stores in New York, Boston and London and via its catalog, toll-free service and Web site.


As a corollary to this partnership, Nordstrom Inc. will invest $1.5 million in The Wedding List.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.