Nordstrom to Enter Online Wedding Registry Market

Share this article:
Upscale retailer Nordstrom Inc. and its online arm will take a serious plunge into the $19 billion wedding gift and registry market through an alliance with The Wedding List, a multi-channel retailer. The deal, announced yesterday, leverages the relationships of The Wedding List and Nordstrom's online and offline properties to launch later this spring a gift registry area at Nordstrom.com.


"I think it's important for us because it helps us reach into a new market and extends our direct relationship with the consumer," said Shasha Richardson, spokeswoman for Seattle-based Nordstrom.com.


The co-branded registry targets couples looking to register and gift-giving consumers. It will offer more than 200 upscale brands, including Bernadaud, Saint-Louis and Ralph Lauren.


Consumers can access the registry area by clicking on a Wedding List tab at the Nordstrom.com home page.


Based in New York, The Wedding List stocks gift merchandise from top brands. The 2-year-old company sells through stores in New York, Boston and London and via its catalog, toll-free service and Web site.


As a corollary to this partnership, Nordstrom Inc. will invest $1.5 million in The Wedding List.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.