Nordstrom catalogs to use recycled paper
Chantal Todé
March 12 2007
Nordstrom Inc. March 7 adopted more environmentally aware practices
into its catalog program. The decision comes after similar moves by
Williams-Sonoma, Hewlett-Packard and Limited Brands.
Catalogers have long been the target of environmental activists for
using too much paper. The rash of green policies from major catalog
brands could change that, though many direct marketers argue it is
not economically feasible to switch to environmentally friendly paper.
Starting in April, Nordstrom said it would be the first in the
specialty fashion arena to print on Forest Stewardship Council-
certified stock with 30 percent post-consumer waste.
We realize the number of catalogs we send out and the kind of paper
we use directly affects the environment, said Linda Finn, executive
vice president of marketing at Nordstrom, in a statement. Our goal
is to keep Nordstrom customers updated on the latest
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