Nonprofits & Fundraising

Delivered: Nonprofit Organization Mailers

Delivered: Nonprofit Organization Mailers

What's in our mailbox this month: Nonprofit Organization Mailers. Which one do you think is most effective?

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

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Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.

Not-for-Profits: John Clese, director of product marketing, Avectra

Not-for-Profits: John Clese, director of product marketing, Avectra

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Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector.

Nonprofits co-opt marketing co-ops to reinforce donor base direct mail lists

Nonprofits co-opt marketing co-ops to reinforce donor base direct mail lists

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Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists.

UNICEF hopes to mimic Kony success

UNICEF hopes to mimic Kony success

UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.

Connect with power moms through their trusted causes

Connect with power moms through their trusted causes

Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.

Celebrities assist with Haiti relief recovery

Celebrities assist with Haiti relief recovery

The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster

IKEA enlists fans to target their own friends

IKEA enlists fans to target their own friends

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

Agency friends spin to win office swag and aid charity

Agency friends spin to win office swag and aid charity

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In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.

Graphic tees raise money for famine relief

Graphic tees raise money for famine relief

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The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.

Red Cross drives gift-giving

Red Cross drives gift-giving

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The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.

Direct-mail heavy nonprofits apply an integrated approach

Direct-mail heavy nonprofits apply an integrated approach

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Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.

VerticalResponse acquires social marketing firm Roost

VerticalResponse acquires social marketing firm Roost

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Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.

When disaster strikes, email supplies nonprofits with speedy response rates

When disaster strikes, email supplies nonprofits with speedy response rates

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When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs.

Squeezed nonprofits look to direct mail

Squeezed nonprofits look to direct mail

Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns.

DMC panelist points to channel integration as key to campaign success

DMC panelist points to channel integration as key to campaign success

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One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.

The Pursuant Group acquires KMA Direct Communications

Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand.

American Heart Association's database insight boosts donations

American Heart Association's database insight boosts donations

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Two years ago the nonprofit industry was in the midst of a crisis — charitable donations had plummeted from around 15% of revenue in Q4 2007 to 6.6% in Q3 2009.

Direct mail continues to deliver top rewards in nonprofit industry

Direct mail continues to deliver top rewards in nonprofit industry

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Nonprofit marketers continue to rely on their long-standing marketing strategies, direct mail in particular, even as they move to integrate other online and social media elements into their fundraising arsenals.

SPCA in Hong Kong appeals to the craving for more space

SPCA in Hong Kong appeals to the craving for more space

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The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and Tribal DDB to raise awareness of battery-farming practices in Hong Kong and elsewhere with the "Think Your Place is Small?" campaign. The campaign offers recipients a perspective on chickens' homes in captivity.

Case Study: Habitat tests new mailers

Case Study: Habitat tests new mailers

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Consumers associate the hands-on, outdoor work of Habitat for Humanity volunteers, who build homes for the underprivileged, with warm weather.

Org Chart: Children's Miracle Network's agency-style direct marketing

Org Chart: Children's Miracle Network's agency-style direct marketing

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The Children's Miracle Network runs a direct marketing group for its affiliated hospitals. The group is comprised of six branches and is "operated more like a direct marketing agency," said Robert Banner, VP of direct marketing at the nonprofit.

Nonprofits ask for mobile gifts

Nonprofits ask for mobile gifts

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Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.

E-mail marketing stretches nonprofit

E-mail marketing stretches nonprofit

In this era of stretched budgets and lack of resources, it can be difficult for businesses to effectively stay in touch with their constituents. Those in the nonprofit arena arguably have a greater burden since they dealt with these challenges before the economic downturn.

Boom or bust? Indianapolis nonprofit bucks the economic trend

While the recent recession has hurt many charities, forcing program cuts and reallocation of resources, others seem to be bucking the trend.

NWF, DirectMail.com partner for renewal contract, oil spill fundraising

NWF, DirectMail.com partner for renewal contract, oil spill fundraising

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The National Wildlife Federation (NWF) has signed DirectMail.com to a two-year contract to handle its Associates Membership Renewal Program, effective May 1. The marketing services company will manage data processing and packaging services for the nonprofit conservation organization.

Barton Cotton turns over holiday card buyers to Rickard

Barton Cotton awarded its Holiday Card Center Buyers list to Rickard List Marketing on April 21. The file is new to the market.

Grizzard names Broward its first creative chief

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Nonprofit-focused direct response agency Grizzard Communications promoted Douglas Broward to the newly created position of chief creative officer on April 5.

Unicef's 'Tap Project' pushes for online and text donations

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Unicef, aided by a collection of agency partners, is supporting World Water Week with its "Tap Project," an initiative to raise money for clean drinking water for poor children. The campaign's digital elements include a WAP site created by Photobucket, banner ads and a text-to-donate option.

Feeding America taps Merkle for response management

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Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.

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