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 Nonprofits & Fundraising

IKEA enlists fans to target their own friends

February 01, 2012

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
 

Agency friends spin to win office swag and aid charity

February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 

Graphic tees raise money for famine relief

January 01, 2012

The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.
 

Red Cross drives gift-giving

January 01, 2012

The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.
 

Direct-mail heavy nonprofits apply an integrated approach

January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
 

VerticalResponse acquires social marketing firm Roost

December 15, 2011

Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.
 

When disaster strikes, email supplies nonprofits with speedy response rates

October 01, 2011

When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs.
 

Squeezed nonprofits look to direct mail

Mercedes Cardona October 01, 2011

Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns.
 

DMC panelist points to channel integration as key to campaign success

September 16, 2011

One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.
 

The Pursuant Group acquires KMA Direct Communications

Vicki Powers January 11, 2011

Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand.
 

American Heart Association's database insight boosts donations

December 29, 2010

Two years ago the nonprofit industry was in the midst of a crisis — charitable donations had plummeted from around 15% of revenue in Q4 2007 to 6.6% in Q3 2009.
 

Direct mail continues to deliver top rewards in nonprofit industry

December 01, 2010

Nonprofit marketers continue to rely on their long-standing marketing strategies, direct mail in particular, even as they move to integrate other online and social media elements into their fundraising arsenals.
 

SPCA in Hong Kong appeals to the craving for more space

December 01, 2010

The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and Tribal DDB to raise awareness of battery-farming practices in Hong Kong and elsewhere with the "Think Your Place is Small?" campaign. The campaign offers recipients a perspective on chickens' homes in captivity.
 

Case Study: Habitat tests new mailers

December 01, 2010

Consumers associate the hands-on, outdoor work of Habitat for Humanity volunteers, who build homes for the underprivileged, with warm weather.
 

Org Chart: Children's Miracle Network's agency-style direct marketing

November 01, 2010

The Children's Miracle Network runs a direct marketing group for its affiliated hospitals. The group is comprised of six branches and is "operated more like a direct marketing agency," said Robert Banner, VP of direct marketing at the nonprofit.
 

Nonprofits ask for mobile gifts

August 23, 2010

Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.
 

E-mail marketing stretches nonprofit

Chuck Hester, communications director, iContact June 18, 2010

In this era of stretched budgets and lack of resources, it can be difficult for businesses to effectively stay in touch with their constituents. Those in the nonprofit arena arguably have a greater burden since they dealt with these challenges before the economic downturn.
 

Boom or bust? Indianapolis nonprofit bucks the economic trend

Randy W. Brewer, president/CEO, Brewer Direct June 09, 2010

While the recent recession has hurt many charities, forcing program cuts and reallocation of resources, others seem to be bucking the trend.
 

NWF, DirectMail.com partner for renewal contract, oil spill fundraising

June 02, 2010

The National Wildlife Federation (NWF) has signed DirectMail.com to a two-year contract to handle its Associates Membership Renewal Program, effective May 1. The marketing services company will manage data processing and packaging services for the nonprofit conservation organization.
 

Barton Cotton turns over holiday card buyers to Rickard

April 21, 2010

Barton Cotton awarded its Holiday Card Center Buyers list to Rickard List Marketing on April 21. The file is new to the market.
 

Grizzard names Broward its first creative chief

April 05, 2010

Nonprofit-focused direct response agency Grizzard Communications promoted Douglas Broward to the newly created position of chief creative officer on April 5.
 

Unicef's 'Tap Project' pushes for online and text donations

March 24, 2010

Unicef, aided by a collection of agency partners, is supporting World Water Week with its "Tap Project," an initiative to raise money for clean drinking water for poor children. The campaign's digital elements include a WAP site created by Photobucket, banner ads and a text-to-donate option.
 

Feeding America taps Merkle for response management

March 03, 2010

Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.
 

Nonprofits look to integrated marketing

Chantal Todé March 01, 2010

Nonprofits support direct mail efforts with e-mail, social and other channels.
 

Nonprofit launches ad campaign promoting disabled hires

February 03, 2010

Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.
 

Red Cross raises $24 million for Haiti via text, builds mobile database

January 19, 2010

The American Red Cross has garnered more than $24 million through its text-to-donate-$10 campaign for those affected by the January 12 earthquake in Haiti. The non-profit is also building its mobile text database with the effort.
 

DMA members pitch in for Haiti earthquake relief

January 14, 2010

The Direct Marketing Association and the DMA Nonprofit Federation have stepped up in the aftermath of this week's devastating earthquake in Haiti to help potential donors pinpoint relief organizations. The DMANF compiled a list of DMA nonprofit member organizations involved in relief efforts, along with their contact information, and posted it online at www.nonprofitfederation.org. New organizations will be added on an ongoing basis.
 

Outback launches first loyalty program with Tim McGraw

January 13, 2010

Outback Steakhouse will launch its My Outback Rewards loyalty program on January 25. For the effort, Outback has partnered with country music star Tim McGraw.
 

Nonprofit Tamika and Friends launches pledge campaign to fight cervical cancer

January 08, 2010

Tamika and Friends, a nonprofit that raises awareness of cervical cancer and its link to the human papilomavirus (HPV), is managing an integrated campaign urging women to take a pledge to get screened for the disease. The effort includes a microsite — www.PearlofWisdom.us/Pledge — a Twitter feed, Facebook fan and cause pages and e-mail elements.
 

Whole Foods debuts first Facebook app, promoting nonprofits

December 29, 2009

Whole Foods Market has launched its first Facebook application to promote its "This is my year to..." campaign, which launched December 28. The goal of the effort is to give back to three national non-profit food organizations during 2010.