Nonprofits & Fundraising

ALS Association names Grizzard AOR to raise donor engagement

Kevin McKeefery November 02, 2009

The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size of the organization's donor base and the level of donor support. The nonprofit's previous efforts were limited to direct mail renewal programs used in conjunction with e-mail campaigns.
 

Amazon Payments extended to non-profits

Chantal Todé October 22, 2009

Amazon.com has expanded its Amazon Payments solution to nonprofits, allowing consumers to make donations to participating groups using their accounts with the Web merchant. The American Red Cross, UNICEF, Greenpeace, The Nature Conservancy, Feeding America and Children's Miracle Network are among the organizations accepting donations via Amazon Payments on their Web sites.
 

HopeMongers launches Web community to connect donors with charitable projects

Chantal Todé October 06, 2009

Nonprofit group HopeMongers launched an online community on October 5 to connect donors with community projects around the world. The portal enables consumers to donate as little as $10 and allows them to track the progress of their gifts using social media tools.
 

SmartPower, Climate Culture launch PSA to promote green university contest

Mary Elizabeth Hurn September 29, 2009

Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest.
 

YAI revamps site for better engagement

Chantal Todé September 25, 2009

Nonprofit the YAI Network has integrated its relaunched Web site with its online marketing, fundraising and advocacy system, with the goal of better engaging visitors.
 

Spanish-speaking donors list from Specialists

August 21, 2009

Specialists Marketing Services has been awarded exclusive list management of the St. Lawrence Seminary - Spanish Speaking Donors list. The file contains Spanish-speaking donors to St. Lawrence Seminary, a Roman Catholic prep school for young men who are interested in a life in the Catholic Church. Average donation is $10.
 

Dos and Don'ts of online fundraising

Chantal Todé August 14, 2009

Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.
 

CDR to execute fundraising campaign for Christian Appalachian Project

Chantal Todé July 28, 2009

CDR Fundraising Group has signed a contract with Christian Appalachian Project for strategy and execution on integrated direct mail and online fundraising programs. The fundraising services provider will also offer consultative services on the organization's product catalog and corporation, foundation and major donor programs. The work will begin September 1.
 

Northern Lights gets DRTV work for Toronto children's hospital

Nathan Golia June 29, 2009

Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of the Toronto-based Hospital for Sick Children. This adds to the agency's stable of nonprofit clients in the US and Canada, which also includes Children International, US Humane Society, Prison Fellowship and Trout Unlimited.
 

Specialized Fundraising Services gets CancerCare list management

June 23, 2009

Specialized Fundraising Services has been appointed list manager for CancerCare, a national nonprofit for people with cancer or their friends and relatives. The file contains direct mail-generated donors to the nonprofit.
 

Make-A-Wish Foundation reaching out for Hispanic volunteers

Lauren Bell June 19, 2009

The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.
 

Organic Trade Association finds lift in social marketing

Dianna Dilworth June 15, 2009

Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade Association (OTA), which ran a blog-based campaign, the goal was to create buzz about organic foods for people who are not already organic converts.
 

Make-A-Wish sets up large donor site

Chantal Todé June 12, 2009

The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has created a unique Web site for large donors.
 

Eco-PSAs reach out to tweens nationwide

Lauren Bell June 12, 2009

The US Forest Service debuted its nationwide Discover the Forest campaign on June 13, the second annual National Get Outdoors Day through a partnership with the Ad Council and Euro RSCG.
 

Illinois State University Foundation engages JHG for mobile effort

Chantal Todé June 03, 2009

The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper.
 

People News from Vertis, PennFuture, PJA, Clicksquared

June 03, 2009

David Lane named board chair of PennFuture...Vertis names Carmen Allen SVP human resources...Dave Sandstedt new associate creative director at PJA...Joyce Bell new CFO at Clicksquared
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

Civil War Web site integrates with advocacy, fundraising system

Chantal Todé June 01, 2009

The Civil War Preservation Trust has introduced a new Web site, www.civilwar.org, that is integrated with the organization's online marketing, advocacy and fundraising system. CWPT partnered with interactive communications firm Threespot to define, design and deploy a revitalized user experience. The site's redesigned front-end is integrated with Convio CMS, a full-feature content management system for nonprofits.
 

National Geographic retains Epsilon

Lauren Bell May 22, 2009

National Geographic Society, publisher of the more than 5 million circulation National Geographic magazine, has retained Epsilon for database hosting and marketing services. The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database.
 

Mercy Home chooses Amergent for data management

Lauren Bell May 22, 2009

Mercy Home for Boys and Girls, a nonprofit organization and home for children in need, has tapped Amergent to manage its constituent database. Amergent's nonprofit data management software, Portfolio, was chosen following a lengthy search process, which included a formal RFP and presentations from three finalists. Portfolio will replace Mercy Home's legacy system as the nonprofit works to improve its multichannel outreach and expand its constituent base.
 

Merkle Inc.

May 18, 2009

Merkle puts itself at the intersection of qualitative and quantitative marketing approaches, with a strong heritage in marketing analytics complemented by numerous technology platforms intended to massage that data and inform the marketing process. All of this is supported by a strong agency services group that was recently centralized, bringing together the firm's creative and production management resources in one location. Click headline above to view Merkle's full profile, complete with capabilities and company history.
 

Russ Reid

May 18, 2009

Russ Reid's major disciplines/capabilities are direct mail, television, internet, radio, mobile, print, outdoor and integrated campaigns for nonprofit organizations; government relations for nonprofit clients. Click headline above to view Russ Reid's full profile, complete with capabilities and company history.
 

Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation

May 04, 2009

California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp social community.
 

Wildlife Conservation magazine axed in restructuring

Lauren Bell April 23, 2009

Wildlife Conservation, the magazine of the non-profit Wildlife Conservation Society (WCS), has published its last issue. The bi-monthly had 92,000 subscribers, who were informed of its demise in the editor's note in the final issue.
 

Creative gets ambitious with ad networks

Dianna Dilworth April 20, 2009

Marketers add location and behavioral targeting to their ad network mix.
 

Jamba Juice launches integrated fundraising campaign for schools

Mary Elizabeth Hurn April 13, 2009

Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.
 

Nonprofits not capturing as many donations online as they could

Chantal Todé April 03, 2009

People would be willing to give more money to charities via online donations if it were easier for them to find crucial information, according to a new study from user-experience research firm Nielsen Norman Group. Only 43% of the Web sites studied put their mission on their homepage, and only 4% stated on the homepage where the donor's money would be applied, according to the study
 

Study: Online giving rising but hard to retain

Bryan Yurcan March 18, 2009

Online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long-term success, according to a report issued today by Target Analytics.
 

DMA Nonprofit Federation names new executive director

Chantal Todé March 09, 2009

The Nonprofit Federation of the Direct Marketing Association has named Christopher M. Quinn as its executive director. Quinn replaces Senny Boone, who has led the DMANF since 2002, and was appointed SVP, corporate and social responsibility, in September. Boone continued to oversee the Nonprofit Federation's activities until a replacement was found. Quinn will report directly to Boone and will be based in DMA's Washington, DC, office.
 

Nonprofits marketing direct to donors

Chantal Todé March 02, 2009

As tight budgets squeeze nonprofits, integration between online and offline efforts has moved to the fundraising forefront
 

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