TechnoServe, a nonprofit organization focused on using technology to help fight poverty in developing countries, tapped Merkle subsidiary Response Management Group to manage its nonprofit direct mail donation processing, said TechnoServe senior director of communications Anna Gibson.
Direct marketing plays a major role in the consumer outreach efforts of competitive brands Chili's and TGI Friday's.
Nonprofit the National Healthy Mothers, Healthy Babies Coalition and the US Office of Science and Technology Policy are spearheading "Text4Baby," a free mobile health initiative aimed at low-income pregnant women and new mothers. The groups are working with mobile technology platform Voxiva and various mobile providers on the cause effort, which launched February 4.
Families Fighting Flu (FFF), a nonprofit focused on protecting children from the flu, launched its "Be a Flu Free Family" campaign. Social media, online video and podcasts are being used to drive awareness of the importance of all family members getting a flu shot.
Tamika and Friends, a nonprofit that raises awareness of cervical cancer and its link to the human papilomavirus (HPV), is managing an integrated campaign urging women to take a pledge to get screened for the disease. The effort includes a microsite — www.PearlofWisdom.us/Pledge — a Twitter feed, Facebook fan and cause pages and e-mail elements.
We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.
The holiday shopping period is truly the season for retailers to take over the inbox. On a daily basis, I've received e-mails from Amazon, Gap, Bloomingdales, Target, Design Within Reach and J. Crew. But yesterday I got an e-mail that stood out to me in a sea of offers for free shipping and 20% off sweaters.
InfoGroup will combine its nonprofit-focused units into one direct marketing services provider, called InfoGroup Nonprofit, next month. The new unit will offer services including data processing, list brokerage and fulfillment and creative and print services. The provider will have four office locations: Washington, DC; Greenwich, CT; Marshfield, WI and Omaha, NE.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.