nonprofit

Delivered: ASPCA Mailers

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

For DoSomething.org, the Product Is the Customer Experience

For DoSomething.org, the Product Is the Customer Experience

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Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.

Green Works Campaign Has Dolphins Do the Talking

Green Works Campaign Has Dolphins Do the Talking

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The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.

Eye-to-Eye Marketing

Eye-to-Eye Marketing

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All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

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The Wildlife Society shares its direct mail strategies.

AARP Adapts its Marketing Channels

AARP Adapts its Marketing Channels

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More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

Q&A: Tammy Gordon, director of social communications, AARP

Q&A: Tammy Gordon, director of social communications, AARP

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Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.

Nonprofit supports diversity in business

Nonprofit supports diversity in business

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On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

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Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.

Agency casts shadow on #FirstWorldProblems

Agency casts shadow on #FirstWorldProblems

It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.

Rainforest Alliance says: Follow the Frog

Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

Content marketing in a United Way

Content marketing in a United Way

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The United Way needed content to serve its constituency, as well as to recruit volunteers and create advocacy. However, it didn't have the resources to produce new content consistently.

Seventeen.com launches social commerce initiative

Seventeen.com launches social commerce initiative

Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.

Nonprofit colleges and universities develop for-profit marketing tactics

Nonprofit colleges and universities develop for-profit marketing tactics

As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns.

IKEA enlists fans to target their own friends

IKEA enlists fans to target their own friends

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Graphic tees raise money for famine relief

Graphic tees raise money for famine relief

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The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.

Audubon releases virtual flock to engage birders online

Audubon releases virtual flock to engage birders online

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"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.

Red Cross drives gift-giving

Red Cross drives gift-giving

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The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.

Direct-mail heavy nonprofits apply an integrated approach

Direct-mail heavy nonprofits apply an integrated approach

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Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.

Delivered: Holiday catalogs

Delivered: Holiday catalogs

What's in our mailbox this month: Holiday catalogs

Silverpop launches charity Facebook sweepstakes for marketers

Silverpop launches charity Facebook sweepstakes for marketers

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Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.

Nonprofit distributes unisex blankets to Ugandan mothers

Nonprofit distributes unisex blankets to Ugandan mothers

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The Information Blanket, an LLC founded by London-based creative agency Beattie McGuinness Bungay (BMB), began distributing blankets in May to new mothers in Uganda. Each blanket contains easy-to-understand childcare diagrams and instructions for families without access to healthcare facilities.

JDRF's smile campaign counters children diabetes

JDRF's smile campaign counters children diabetes

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The Juvenile Diabetes Research Foundation wanted to increase awareness and donations for its cause during the holiday season. The nonprofit partnered with the London office of Initiative, an Interpublic Group agency for "The World Smiles" global campaign.

WPS Health Insurance test campaign leads to profits

WPS Health Insurance test campaign leads to profits

In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too young for Medicare.

Big Brothers Big Sisters spurs donations in fundraising effort

Big Brothers Big Sisters spurs donations in fundraising effort

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Nonprofit Big Brothers Big Sisters of America, in partnership with The Ad Council, launched its "Start Something" campaign in January to coincide with National Mentoring Month.

Drugfree.org's first SMS mobile ad campaign reaches 2 million

The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.

Amnesty 'Fence' art educates

Amnesty 'Fence' art educates

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An Amnesty International campaign used stark "Fence" artwork to encourage the public to sign an online petition in support of Troy Davis, who has been on death row for 19 years despite possible holes in the evidence that convicted him. Visitors to Amnesty's site can read about Davis' case and other causes.

Mobile Loaves & Fishes uses text donations to fight homelessness

Mobile Loaves & Fishes uses text donations to fight homelessness

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Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm T3 and Reagan Outdoor Advertising collaborated on the "I Am Here" program.

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