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 nonprofit

IKEA enlists fans to target their own friends

February 01, 2012

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
 

How to piss people off as an effective marketing tactic

January 05, 2012

The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
 

Graphic tees raise money for famine relief

January 01, 2012

The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.
 

Audubon releases virtual flock to engage birders online

January 01, 2012

"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.
 

Red Cross drives gift-giving

January 01, 2012

The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.
 

Direct-mail heavy nonprofits apply an integrated approach

January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
 

Delivered: Holiday catalogs

December 01, 2011

What's in our mailbox this month: Holiday catalogs
 

Silverpop launches charity Facebook sweepstakes for marketers

November 22, 2011

Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.
 

Nonprofit distributes unisex blankets to Ugandan mothers

July 01, 2011

The Information Blanket, an LLC founded by London-based creative agency Beattie McGuinness Bungay (BMB), began distributing blankets in May to new mothers in Uganda. Each blanket contains easy-to-understand childcare diagrams and instructions for families without access to healthcare facilities.
 

JDRF's smile campaign counters children diabetes

March 01, 2011

The Juvenile Diabetes Research Foundation wanted to increase awareness and donations for its cause during the holiday season. The nonprofit partnered with the London office of Initiative, an Interpublic Group agency for "The World Smiles" global campaign.
 

WPS Health Insurance test campaign leads to profits

Mercedes Cardona March 01, 2011

In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too young for Medicare.
 

Big Brothers Big Sisters spurs donations in fundraising effort

March 01, 2011

Nonprofit Big Brothers Big Sisters of America, in partnership with The Ad Council, launched its "Start Something" campaign in January to coincide with National Mentoring Month.
 

Drugfree.org's first SMS mobile ad campaign reaches 2 million

Esther D’Amico February 07, 2011

The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.
 

Amnesty 'Fence' art educates

February 01, 2011

An Amnesty International campaign used stark "Fence" artwork to encourage the public to sign an online petition in support of Troy Davis, who has been on death row for 19 years despite possible holes in the evidence that convicted him. Visitors to Amnesty's site can read about Davis' case and other causes.
 

Mobile Loaves & Fishes uses text donations to fight homelessness

May 06, 2010

Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm T3 and Reagan Outdoor Advertising collaborated on the "I Am Here" program.
 

Asthma nonprofit launches awareness, treatment PSA during Olympics

February 17, 2010

The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.
 

Don't get stuck in a single-channel rut when gathering e-mails from regular donors

Catherine Algeri, senior account director, InfoGroup Nonprofit November 12, 2009

We've known for a while that donors who give through multiple channels give more frequently and make larger gifts, but now we're finding that the presence of an e-mail address makes a positive difference in the giving behavior of offline donors.
 

US nonprofits add digital to holiday arsenal

November 09, 2009

With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, United Way recently launched a partnership with Games that Give, a casual gaming site that gives consumers an avenue to donate to charity.
 

Best advice for building nonprofit e-mail lists

November 09, 2009

Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while minding permission.
 

Nonprofits less likely to use collected data in campaigns: Return Path study

October 20, 2009

Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20. Nonprofits are half as likely as for-profit companies to collect information beyond name and geographic location from their e-mail subscribers — 20% vs. 42%.
 

DM potpourri

April 22, 2009