Nonprofit Taps Grey Direct Atlanta

Share this article:
Hands on Atlanta, a nonprofit that connects volunteers with organizations and schools, picked Grey Direct Atlanta to handle a pro bono direct marketing campaign.


The effort will target Hands on Atlanta volunteers for donations as the organization seeks more funds to continue its current level of programming into next year.


Grey Direct Atlanta, which opened last year, will use mail for the campaign. The agency is working with infoUSA to update Hands on Atlanta's database.


The Atlanta Direct Marketing Association initiated the Hands on Atlanta project to show how to run a successful DM campaign.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.