Nonprofit Taps Grey Direct AtlantaHands on Atlanta, a nonprofit that connects volunteers with organizations and schools, picked Grey Direct Atlanta to handle a pro bono direct marketing campaign.
The effort will target Hands on Atlanta volunteers for donations as the organization seeks more funds to continue its current level of programming into next year.
Grey Direct Atlanta, which opened last year, will use mail for the campaign. The agency is working with infoUSA to update Hands on Atlanta's database.
The Atlanta Direct Marketing Association initiated the Hands on Atlanta project to show how to run a successful DM campaign.