Nonprofit Session Takes Game Show Format

Share this article:
WASHINGTON -- Fundraisers competed for points while showing off knowledge of their craft in a lively opening session yesterday at the Direct Marketing Associations Nonprofit Federation 12th Annual Conference.

The session, which was a formatted like a game show and titled "You Bet Your Response Rate," was moderated by Larry May, president of May Development Services.

May described it as, "A new twist on 60 ideas in 60 minutes."

Two teams made up of fundraising professionals went head-to-head to answer the questions asked by May. Their responses provided many important tips for fundraisers.

Some of those answers included the following:

• To slash costs quickly with the least impact on the year's gross income, a mailer should cut its acquisition mailing quantity.

• Putting your donor list on the market has no adverse affect on your file.

• When sending an emergency appeal, response will go up while average gift will not.

• Use of long fundraising letters mentioning a specific gift amount several times in the copy will result in gifts that cluster around the specified amount.

Prior to the game, conference chairman Raymond Grace told the crowd that attendance was up to an all time high of 484 people and he expected it to top the 500 mark by the end of the day.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.