Nonprofit signs multi-year deal with Merkle to maximize multichannel campaigns.
What's in our mailbox this month: mailers from nonprofit relief organizations. Do they compel you to give?
A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.