Non-profits kick off holiday direct mail efforts

Share this article:

It is that time of year again when non-profit companies are soliciting for dollars, in hopes to raise money for their charities during the holiday season. I have already received direct mail pieces from Doctors Without Borders, the ASPCA, and the Red Cross.

I am always happy to give to charities that I think do useful work and help address important issues. I love to know that the Doctors Without Borders is using my donation to help bring medicine to Rwanda. However, I am finding a siloing of channels from these organizations. As someone who is much more likely to respond to online marketing than direct mail, I wish that charities that I give money to would offer me the choice of how to be communicated with. While I may respond and sign up initially via direct mail, I would prefer to be communicated with via e-mail or a social network.  And instead I just keep getting direct mail, most of which I throw away.

I hate to think that my donation is being spent on these materials that I am throwing out and would rather see examples of how my donation is being put to work through e-mail or Facebook. For example, I would love to follow the ASPCA on Twitter and hear about their animal saving efforts or how they are trying to raise money for a specific issue, rather than getting the same pieces of direct mail.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.