Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad.
The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.
The Leukemia & Lymphoma Society launched a 10-day mobile giving initiative August 16. The organization worked with mGive, a mobile donations provider, on the effort.
To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...