Non-PC Net Usage Grows
As of July, 7.4 million U.S. households owned Internet-accessible devices, compared with 6.6 million in April.
Wireless phones were the largest area of growth among non-PC Internet products.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.