Non-PC Net Usage Grows
As of July, 7.4 million U.S. households owned Internet-accessible devices, compared with 6.6 million in April.
Wireless phones were the largest area of growth among non-PC Internet products.
The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Three areas to master to deliver a digital experience that will gain greater customer engagement.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.