Non-PC Net Usage Grows
As of July, 7.4 million U.S. households owned Internet-accessible devices, compared with 6.6 million in April.
Wireless phones were the largest area of growth among non-PC Internet products.
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Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Internet Advertising Bureau.
Segments can be constructed by type of music, time of day, location, or mood.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.