Non-PC Net Usage Grows
As of July, 7.4 million U.S. households owned Internet-accessible devices, compared with 6.6 million in April.
Wireless phones were the largest area of growth among non-PC Internet products.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.