Nokia

Nokia: The Once and Future(?) King

Nokia: The Once and Future(?) King

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The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.

Q&A: Tejal Patel, head of social commerce and performance, Nokia

Q&A: Tejal Patel, head of social commerce and performance, Nokia

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A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.

Skype launches homepage display advertising

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Digital communications platform Skype launched display advertising for Windows users in the US, UK and Germany on March 7. Groupon, Visa, Nokia and Universal Pictures are among the brands that have signed up at launch to sponsor Skype's homepage for a day.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...