February 18, 2008
Nokia launches global ad network for mobile sites
Nokia has launched a global ad network for mobile sites of more than 70 major publishers including Discovery, Hearst, Reuters and Sprint, as well as brand marketers including BMW and Paramount. The cell phone company is leveraging the analytics technology of its October 2007 acquisition Enpocket for the project. The company says that the Nokia Media Network is yielding click-through rates averaging 10%.