June 2013 Issue

Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

Subscribe
Archive

Subscribe

Archive	Log in \| Register

Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

February 18, 2008

New Briefs

Nokia launches global ad network for mobile sites

Nokia has launched a global ad network for mobile sites of more than 70 major publishers including Discovery, Hearst, Reuters and Sprint, as well as brand marketers including BMW and Paramount. The cell phone company is leveraging the analytics technology of its October 2007 acquisition Enpocket for the project. The company says that the Nokia Media Network is yielding click-through rates averaging 10%.

From the February 2008 Issue of Direct Marketing News »