Direct Line Blog

Nokia debutes Advertising Alliance

Share this article:
Nokia has come out with a new program that aims to make mobile marketing easier on marketers. Enter the Nokia Advertising Alliance, which combines mobile marketing tools -- couponing, location-based targeting, image recognition, and a few other emerging technologies.

Members of the Alliance are integrated with the Nokia Media Network to give brands the ability to connect through a single Nokia interface. i-movo, Mobile Acuity, Mobiqa and uLocate, are initial partners

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=84518&Nid=43794&p=913321  
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.