No Wonder 24/7 Media Is Having Problems

Share this article:
So, 24/7 Media laid off another 100 people ("24/7 Media to Lay Off Another 100, Close Offices," April 17 online edition).


The Dec. 11 issue of DM News blamed "the softening Internet advertising market" for trouble at the agency. I couldn't help notice the 24/7 Media full-page ad on page 25. It violated virtually every one of Dean Rieck's "Secrets of Reader-Friendly Design," which appeared in that same issue.


On two occasions during the past year I visited the 24/7 Media Web site to get information about renting opt-in e-mail lists. Each time I gave up because after rummaging around the hype I could find no list categories or rental rates.


Their reported goal is to "eliminate redundancies and achieve cost savings." Let's hope they also rule out big ads that violate basic direct response principles and a Web site that gets in the way of making a buying decision.


Scott Miller,Owner AdAnalysis.com, St. Louis, MO


scottcmiller@mindspring.com


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would ...

App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?