No stopping e-shopping

No stopping e-shopping

It's no secret to marketers that e-commerce has seen rapid growth during the past couple of years. Online sales are already in the hundreds of billions, and are only expected to rise. The following figures reflect this continuous growth.

53%: The percentage of the U.S. population that purchased something online in 2011. That figure should grow to 58% of the total U.S. population by 2016. —Forrester

15.5%: Increase in e-commerce sales from Q4 2011 from the same period in 2010. Total number of e-commerce sales in Q4 2011 was $51.3 million. —U.S. Census Bureau

$200B: Total U.S. e-commerce sales in 2011, and 7% of overall retail sales. Forrester expects that amount to reach $327 billion by 2016.

23%: Surveyed U.S. tablet owners who made purchases on their PCs based on ads they saw on their tablets. —The Nielsen Company

39%: The amount of global college students who claim they purchase more online than in-store. —Cisco

35.1%: Percentage of consumers who shop online because of the convenience of a 24-hour portal. —eMarketer

40%: Consumers who said they would not purchase consumer electronics without first consulting online reviews. —The Nielsen Company

79%: The number of online shoppers who claim delivery tracking is the most important feature in e-commerce. —Limelight Networks

53%: Shoppers who distrust purchasing on Facebook stores because they fear the potential for fraud. —ThreatMetrix and Ponemon Institute

282M: Total amount of unique monthly visitors to Amazon.com, while eBay has 224 million unique monthly website visitors. —comScore