No plans to put ads in Google+, says Google executive

Share this article:

Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social advertising products at Google, during a keynote address at the ad:tech New York conference on Nov. 9.

“Google is very disciplined about focusing on building a great core consumer experience. And if that works out, the opportunities are endless,” Oestlien said.

Oestlien focused on the Nov. 7 rollout of Google+ Pages as an expansion of brands' marketing relationship with Google as opposed to a standalone social network. “Social marketing is not about doing something completely new. It's about improving everything you already do, particularly with Google today, to make that experience more social, more engaging, richer and more rewarding for your users and your audiences,” he said.

“We think we can take everything you're doing with social and connect it to all the other ways in which you're marketing online and offline,” said Oestlien. “Imagine if you can take the power of search and have that influence social and vice versa.”

Taken in conjunction with Google's +1 sharing button, Google+ Pages serve as an anchor for a brand's identity on Google, Oestlien said. The +1 button can be added to search results, display ads, websites and within mobile, and the number of +1s a piece of content receives can impact its search quality score. Oestlien said that +1 button appears on more than 1 million sites and generates more than 5 million impressions per day.

Asked during a post-keynote Q&A session whether brands will be able to skirt the 10-participant limitation for the Google+ multiperson video chat feature Hangouts, Oestlien said that Google has begun allowing some brands to use Hangouts on Air, which broadcasts an up-to-10-participant Hangout to thousands of consumers. The company has plans to make the feature “accessible to everybody,” said Oestlien, who did not offer a specific timeline for the rollout.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.