No, I wouldn't trade 10 Facebook friends for a Whopper

Share this article:
But, I'd consider trading 10 Facebook friends for just the right cupcake, which goes to show how fascinating the new "Whopper Sacrifice" campaign from Burger King is.  The campaign's concept is that if you give up 10 of your Facebook friends, you'll get a free Whopper by downloading the "Whopper Sacrifice" application . Of course, everytime you remove someone it shows up in your news feed, spreading "Whopper Sacrifice" around like wildfire. Over 55,000 Facebook users have deemed it worthwhile. And from a marketing standpoint, what's not to love? It uses the Facebook news feed as a direct route to reaching potential consumers in a fun -- and only mildly annoying -- way. Plus, while the viral marketing potential seems endless, since it's tied to an application I'm wondering if the campaign is more measurable than most -- meaning there might be some real "meat" to this concept.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »