From The Beatles, The Rolling Stones, The Clash, The Sex Pistols and New Order to Nirvana, David Bowie, The Smiths and the Arctic Monkeys - all were introduced to the print world by iconic British music magazine NME.
Now the publication has expanded its brand into the United States with
www.nme.com, a 24-hour music news service.
"This is not a Web site launch, but rather a brand launch," said Conor McNicholas, editor of NME, London. "It made sense for us to produce content for America since we are already receiving U.S. traffic."
Already the third-most-popular music news site in the United States, NME.com has upgraded its coverage with the launch of its Los Angeles and New York news desks, making it a live 24-hour news service. Coverage also will be enhanced through desktop NME Alerts, which via a user-friendly application will provide breaking news, reviews and rich media.
"Our audie