July 20, 1998
NK2, Infoseek Form Music Alliance
Online music company NK2 (www.nk2.com), New York, and Internet media company Infoseek (www.infoseek.com), Sunnyvale, CA, recently announced a marketing and promotion alliance that makes NK2's Music Boulevard the exclusive online music retailer on Infoseek. The agreement, which includes advertising and transaction-related revenue, covers Infoseek's domestic and international navigational online services.
Visitors will be provided with links to Music Boulevard and a showcase link to Music Boulevard's music selection when they search for any music-related topic on Infoseek. Music Boulevard will offer its more than 200,000 titles and 350,000 sound samples in Infoseek's Entertainment Channel and certain search results pages.