*Nielsen//NetRatings Unveils New Media Service

Share this article:
New York -- Internet audience measurement company Nielsen//NetRatings yesterday announced it has launched a service offering "new media" market data to be available later this month.


The service will offer information on streaming media and Internet bandwidth and connection speeds, including local market data for some larger markets.


The service will, for example, offer data on what types of new media players (Real Player, MP3 Players, etc.) are the most popular among Internet users.


The service will offer weekly "spotlight" reports on what it deems to be a hot company or market sector. It will also offer monthly "Hot & Not" and trend reports.


Nielsen//NetRatings monitors the surfing behavior of a panel of about 36,000 home Internet users.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.