*Nielsen//NetRatings Unveils New Media Service

Share this article:
New York -- Internet audience measurement company Nielsen//NetRatings yesterday announced it has launched a service offering "new media" market data to be available later this month.


The service will offer information on streaming media and Internet bandwidth and connection speeds, including local market data for some larger markets.


The service will, for example, offer data on what types of new media players (Real Player, MP3 Players, etc.) are the most popular among Internet users.


The service will offer weekly "spotlight" reports on what it deems to be a hot company or market sector. It will also offer monthly "Hot & Not" and trend reports.


Nielsen//NetRatings monitors the surfing behavior of a panel of about 36,000 home Internet users.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.