Nielsen//NetRatings, Univision Partner to Measure Hispanics Online

Share this article:
Nielsen//NetRatings Inc. signed a five-year agreement with media owner Univision Online Inc. to build an Internet audience measurement panel to improve the tracking and analysis of online behavior among Hispanics in the United States.


Univision.com is the country's most-trafficked Spanish-language site and is a sibling to the TV channel of the same name.


The panel will be based on random digital dial methodology, with NetRatings deploying its strategy to a representative panel of 3,600 Hispanic individuals. The sample will be included in the current Nielsen//NetRatings panel that represents the U.S. online universe.


NetRatings said the panel will offer demographic information on Hispanic Internet users. It will serve the needs of media buyers, planners, publishers and marketers targeting online U.S. Hispanics, the nation's fastest-growing ethnic segment.


Partnership with Univision, NetRatings' first client for this panel, will help. Nielsen Media Research first struck a relationship with that company in 1992 to benchmark U.S. Hispanic television ratings.


The panel will begin in the fourth quarter. The syndicated research will be sold to any interested company.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.