Nielsen//NetRatings: Top Properties Draw More Males in August

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All but two of the top 25 global Web properties attracted a slight majority of male visitors in August, according to Internet audience measurement firm Nielsen//NetRatings.


The Walt Disney Internet Group's audience was 55 percent female in August, "testament to the fact that the site's emphasis on children's games, entertainment and products is drawing mothers and female shoppers and vacation planners," Richard Goosey, international chief of measurement science, NetRatings, said in a press release.


Walt Disney Internet Group ranked 13th in Nielsen//NetRatings' report on August Internet traffic.


"EUniverse Network [No. 23] had just the slightest majority of female surfers, with a 51 percent female audience in August," Goosey said.


Lycos attracted the most heavily male audience among the top 10 properties in August -- 60 percent of its global surfers, according to Nielsen//NetRatings. CNET Networks, which ranked No. 11, drew 70 percent males in August.


For marketers looking to target men, the August data is good news, Goosey said.


"Men are the dominant presence online, and their traffic is significant to virtually every global property," he said. "However, for marketers looking to advertise to females or for properties looking to attract females with their content, the August data shows that they must dig deeper to find their audience and to create properties that are attractive. Females may still be outnumbered online, but they will direct their traffic to properties that engage them."


The 25 heaviest trafficked global Internet properties starting with No. 1, according to Nielsen//NetRatings, are Yahoo, MSN, AOL Time Warner, Microsoft, Google, Lycos Network, Amazon, eBay, About, The Gator Corp., CNET Networks, Sony, Walt Disney Internet Group, Vivendi Universal, T-Online, Real Networks, Wanado, InfoSpace, AT&T, Macromedia, Nifty, Symantec, eUniverse Network, Tiscali and Sharman Networks.


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