Nielsen//NetRatings to Debut Net Application Tracking Service

Share this article:
Nielsen//NetRatings plans to debut a service that measures people's use of various Internet applications on their desktops, the Internet audience measurement firm said yesterday.


The service, Digital Media Universe, is to roll out in late October or early November.


Currently, Nielsen//NetRatings monitors Web use by 150,000 volunteer panelists at work and at home worldwide -- 60,000 in the United States -- and extrapolates to gauge traffic to Web sites. Digital Media Universe will monitor panelists' use of other Internet applications such as instant messaging, media players, file-swapping applications, wireless content systems, Web phones, weather applications and auction and shopping assistants.


It also will include a comprehensive measure of people's use of AOL's proprietary channels, according to Nielsen//NetRatings.


The service is a response to customer requests and aims to help marketers better plan their online efforts, Nielsen//NetRatings said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.