Nielsen//NetRatings Launches Online Survey Tool

Share this article:
Web metrics company Nielsen//NetRatings announced yesterday a new online survey product that can target market research to user Web behavior.


The product, WebIntercept, can survey its 2 million panelists when they surf the Internet. The surveys can be used for competitive intelligence when users are on a competitive site, for example. The surveys are displayed in a pop-up window.


The behavior-based surveys are similar to service offered by Claria Corp., formerly known as Gator. Its Feedback Research unit serves pop-up surveys to the 38 million users who have installed Gator software.


Likewise, Nielsen//NetRatings rival comScore Networks last week began an online survey unit that uses pop-ups and e-mail to survey consumers based on observed behaviors. Its panel has 1.5 million members.


Nielsen//NetRatings said its installation base would reach 3 million by the end of the year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.