Nielsen//NetRatings Launches Online Survey Tool

Share this article:
Web metrics company Nielsen//NetRatings announced yesterday a new online survey product that can target market research to user Web behavior.


The product, WebIntercept, can survey its 2 million panelists when they surf the Internet. The surveys can be used for competitive intelligence when users are on a competitive site, for example. The surveys are displayed in a pop-up window.


The behavior-based surveys are similar to service offered by Claria Corp., formerly known as Gator. Its Feedback Research unit serves pop-up surveys to the 38 million users who have installed Gator software.


Likewise, Nielsen//NetRatings rival comScore Networks last week began an online survey unit that uses pop-ups and e-mail to survey consumers based on observed behaviors. Its panel has 1.5 million members.


Nielsen//NetRatings said its installation base would reach 3 million by the end of the year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...