Nielsen/NetRatings, Claritas Sign Marketing Deal

Share this article:
Claritas Inc., San Diego, and Internet audience measurement concern Nielsen/NetRatings Inc., New York, yesterday signed a partnership agreement that will enable marketers to target Web users more effectively by combining offline and online behavior.


Nielsen/NetRatings will combine its measurement information with Claritas' Prizm and MicroVision marketing segmentation systems, which are used by companies in the financial, telecommunications, retail and energy industries to identify markets and locations and evaluate media and promotional opportunities.


Claritas provides marketing information and target marketing services for companies engaged in consumer and business-to-business marketing.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.