Nielsen

News Byte: Nielsen Appoints New Marketing Leadership

News Byte: Nielsen Appoints New Marketing Leadership

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The ratings company appoints a new CMO and chief digital marketing officer.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Nielsen in midst of 'erroneous' data glitch

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Nielsen said today that it may have under counted website traffic data at a number of US websites.

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