Nielsen working with Media Rating Council on review after erroneous data report

Share this article:

Research, ratings and data provider The Nielsen Company said November 5 that it is working with the nonprofit Media Rating Council to review its processes after it erroneously reported a 22% year-over-year decline in consumers' time spent on some websites.

The Media Rating Council is a nonprofit that ensures audience measurement standards are reliable.

The company sent a letter to customers November 4 saying it is “actively investigating an erroneous decline in Internet use data.” Matt Anchin, SVP of global communications at Nielsen, confirmed the letter and that long URLs caused a problem with Nielsen's system that resulted in the incorrect data.

“Updates will be made on a bi-weekly basis, and we are working with the Media Ratings Council to review the company's processes,” said Anchin.

He confirmed that the problem should be resolved in Nielsen's December 2010 data, which Nielsen will provide to customers in January 2011.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.