Nielsen suspends service for in-store metrics

Share this article:

The Nielsen Company is suspending indefinitely a yet-to-be launched national syndicated data service designed to provide a common industry metric to measure consumer reach in stores.

The Nielsen In-Store national syndicated data service was developed by a partnership of retailers, manufacturers, agencies and The In-Store Marketing Institute called PRISM. It has been in pilot mode and was scheduled to launch this year.

However, because of the current economic environment, many clients “are not in a position to fully fund a syndicated service at this time,” according to a statement from Nielsen.

It was widely reported last month that Wal-Mart had pulled out of the national data syndication service. Nielsen reportedly had signed on 15 other retail chains and manufacturers such as P&G, Kraft and Unilever.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.