Nielsen Online vs. ComScore search engine rankings?

Share this article:
Yesterday, Nielsen Online released its September 2008 data for the Top US Search Providers.

Google came out on top with 59.7% and Yahoo came in with 18.1%. MSN garnered 11.8%.

This normally wouldn't have come as a surprise except for the fact that I recently learned that ComScore's September results differed as much as 3 percentage points. In its results, Google had 62.9% of the market share, Yahoo had 20.2% and MSN had only 8.5%.

I'm currently looking into the differences between Nielsen's and ComScore's methodology. More to come...
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.